Educating people about the power of accountability begins with inviting them to shift their mindset to making accountability personal. Try it. If you precede the word accountability with “personal” every time you say it, the meaning will shift.
I just witnessed this grocery store interaction between a mother and what appeared to be her 9-year-old son who was making an enormous racket with a plastic water gun contraption he had in his hands.
Remember “Mommy, I fell down!”? What did Mom do? Picked you up, held you, brushed you off, comforted you until you were ready to go back out there and play some more.